StatGardenREF. DESK
Calculators/Finance/Marketing

Marketing calculators

The core paid-media metrics: CPM, CPC, CPA, CTR, ROAS and more, each with the formula shown and worked examples.

CPM (Cost Per Mille)Cost per 1,000 ad impressions, and the impressions or budget that go with it.CPC (Cost Per Click)Average cost per click from total spend and clicks, the core paid-search and paid-social metric.CTR (Click-Through Rate)Share of impressions that turned into a click, the standard measure of ad relevance.CPA (Cost Per Acquisition)Average spend needed to win one paying customer or completed sale.Conversion RateShare of visitors or clicks that completed the goal action, such as a purchase or sign-up.ROAS (Return On Ad Spend)Revenue earned for every dollar of ad spend, and the equivalent ROI percentage.CPL (Cost Per Lead)Average spend needed to generate one lead, before that lead becomes a paying customer.CPV (Cost Per View)Average cost per video view, the key metric for video and YouTube ad campaigns.CPI (Cost Per Install)Average spend needed to acquire one app install, the core mobile user-acquisition metric.Reach & FrequencyUnique people reached and average number of times each saw the ad, from total impressions.Break-Even ROASThe minimum ROAS an ad campaign needs to hit, from your profit margin, and the matching target CPA.

Other Finance categories

FinanceGrowthSEOReal EstateE-commerceInsuranceHR & Workforce